Alt Text

ALT text, or alternative text, is a brief and descriptive attribute that can be added to HTML code to provide text-based information about an image on a web page. The primary purpose of ALT text is to convey the content and function of the image to users who may not be able to see it, such as those using screen readers or other assistive technologies.

When an image cannot be displayed or is not visible, the ALT text is presented instead, allowing individuals with visual impairments to understand the meaning or context of the image. Additionally, ALT text is beneficial for search engine optimization (SEO) because search engines use this information to better understand the content of a webpage.

Contribution to SEO

  1. Search engines use various signals to comprehend the content of a webpage. ALT text plays a crucial role by supplying extra information about images, helping search engines understand the context and relevance of visual elements within a page.

  1. Optimizing your ALT text is crucial for image search. Well-optimized ALT text enhances the visibility of your images in search engine results when users perform image searches.

  1. Incorporating pertinent keywords into your ALT text can boost your overall SEO strategy. Nevertheless, it is crucial to strike a balance between optimization and ensuring accurate descriptions to uphold a positive user experience.

Best Practices for ALT Text

  1. Ensure that your ALT text is concise, delivering essential information while being brief and to the point.

  1. Strive for a balance between providing meaningful descriptions and avoiding unnecessary details in your ALT text.

  1. Make sure the ALT text accurately describes the image to prevent confusion among users and potential harm to your website's SEO.

  1. When incorporating keywords, concentrate on maintaining a natural and coherent flow in the description.

  1. Avoid overloading with keywords, as this practice can lead to a negative user experience and potential penalties from search engines.